The project is supported by numerous other media titles of the publishing house and supported by companies and organisations such as Neudorff, Lidl and WWF Germany. Celebrities such as actors Uschi Glas, Stephanie Stumph and Hans Sigl, model Eva Padberg, singer Cassandra Steen and TV presenter Nina Ruge, both ambassadors of the UN Decade of Biodiversity, are committed to the campaign.
The core of the project is a broad-based communication campaign, which will be distributed through numerous media of the publishing house - magazines, websites and social media - and implemented with cooperation partners. Burda itself assumes the role of a central communicator. The interactive website www.beebetter.de provides information about the importance of bees in nature and offers suggestions on how to promote the living conditions of wild bees.
Exemplary bee conservation projects can apply for the #beebetter-Award. The award will be presented in four categories in 2020: institutions, agriculture, youth and education, and private initiatives. In addition, a special prize will be awarded for commitment in the smallest space. The award is endowed with prize money totalling 31,000 euros. #beebetter also implements its own projects. For example, a bee adventure garden has been set up at the Burda site in Offenburg, where free guided tours for kindergarten and primary school groups are offered. In 2019, the initiative was a guest at the Biotopia Munich and at the Federal Garden Show in Heilbronn. Joint projects and activities were implemented with partners such as the Black Forest Central/North Nature Park, the radio stations RPR1, Schwarzwaldradio and Hitradio Ohr, and the XING career network.
The initiative demonstrates how media companies can use their communication channels to sensitize and mobilize people for important current issues such as the preservation of biodiversity.
Hubert Burda Square 1